Ecological Commerce



the mutual goals of culture, environment, and industry

Does Shad's focus on capitalism and entrepreneurship cause you a conflict of conscience? Do you have ethical concerns about bringing yet more industry into a world that is being desimated and homogengenized? Are you disturbed by the fact that the eternal gaze of the Great Sphinx stares directly into the third floor window of pizza hut or that advertising accosts you even as you pee?

Good. Industry needs you. We must fundamentally change the nature of our economy such that we all have mutual goals. The needs of people, the needs of our planet, and the needs of our corporations need not be in conflict.

Articles



References

    Ecology of Commerce -- Paul Hawken

    Natural Capitalism -- Paul Hawken, Amory Lovins, and L. Hunter Lovins

Etc.